And it might just be.
But there’s a handful of pages that most business owners either haven’t thought about yet or have quietly dismissed as unnecessary; and in doing so, they’re leaving opportunities on the table. Not every page on this list will be right for every business, but if even one of them makes you think “wait, I might actually need that”, I’ve done my job.
Here are five underrated website pages worth considering.
If you've been building your freebie library over time with a guide here, a checklist there, a template dropped into a Flodesk landing page somewhere, chances are your freebies are scattered all over the internet with no single place to call home.
A dedicated freebies page on your website changes that. Think of it as a gallery of everything you're giving away: one clean, consolidated place where visitors can see everything you offer for free and, more importantly, get onto your email list in the process.
It also quietly does something else: it signals generosity. When someone lands on a page full of free resources, it builds trust fast. It says this person knows their stuff and isn't gatekeeping it. That's the kind of first impression that turns a cold visitor into a warm lead.
Just keep it simple with a clean grid, a short description for each freebie, and an opt-in for each one. If you want to go a step further and you have a lot of content gathered for each one, build out individual pages for your freebies that explain a bit further what your visitor gets out of them.
Selling a private community, a monthly membership, or any kind of recurring access offer? It needs its own page and not a bullet point buried inside your services page.
A dedicated membership page does two things your services page simply can't do as effectively. First, it lets you speak directly to your ideal member in their language, addressing exactly what they're hoping to get out of the experience. Second, it positions the membership as something worth seeking out and not just an add-on you happen to offer.
The page doesn't have to be long. But it should answer the questions anyone considering it will have: What do I get? Who is this for? What does it cost? Why does this exist? Answer those well and you've done most of the selling already.
You can absolutely still link to it from your shop or services page, but give it a home of its own first.
This one is specifically for the business owners who are out in the world doing pop-ups, workshops, markets, speaking engagements, and just plain old being a mobile business. If that's you, an event calendar isn't optional. It's essential.
Here's a scenario I've experienced more times than I can count as a customer: I want to find a local food truck, I go to their website, I find an event calendar that hasn't been updated since March, I give up and go somewhere else. Don't be that business.
A consistently maintained event calendar tells your audience that you're active, accessible, and worth following. It also removes the friction of having to click through three different Facebook event pages just to find out where you'll be on Saturday.
If you commit to having one, commit to keeping it current. An outdated calendar is worse than no calendar at all.
If you have a podcast and your website's only acknowledgment of it is a small section on your home page and a link in your footer, you are genuinely selling yourself short.
Your podcast deserves its own page for the same reason your services do: it's a real, tangible thing you've built that takes a whole lot of effort, and it deserves the space to make a case for itself. A dedicated podcast page gives potential listeners somewhere to understand what the show is about, who it's for, what they'll get out of it, and how to subscribe all in one place.
It also gives you a clean, shareable link to use in your social media bio, your newsletter, and anywhere else you talk about the show. And even if you're just getting started with only a handful of episodes, building the page now means Google starts indexing it immediately. That's free, compounding visibility you'd otherwise be leaving behind.
This one often gets outsourced to a third-party tool like Linktree. While there's nothing inherently wrong with that, building this page directly on your own website is almost always the better move.
Here's why: every click you send to a third-party platform is a click that doesn't go to your website. And your website is where the real relationship-building happens. When your links page lives on your own domain, you keep visitors in your world, your analytics stay clean, and you have full control over how the page looks and feels.
More importantly, treat this page like what it actually is: the first page a huge chunk of your social media audience will ever see. Don't just throw a list of links on it and call it a day. Include a brief intro, your key offers and resources, a newsletter opt-in, and – this one is non-negotiable – a direct link to your homepage. You'd be shocked how many links pages make it genuinely impossible to find the actual website.
Every page on this list shares the same underlying principle: it takes something you've already built and gives it the space it deserves. A freebie without a home. A membership buried in a footnote. A podcast fighting for attention in a footer link. These are things you've invested time and energy into, and a dedicated page is one of the simplest ways to make sure that investment actually pays off.
Not sure which of these your website needs or whether your current pages are even doing what they need to be doing? A Brand Snapshot is a quick, strategic audit of your current brand and website with clear, actionable next steps. Or if you're ready to build something that actually works for your business, let's talk.
New to thinking about website structure? Start with the full guide first: How Many Pages Does Your Website Need?
Brand and Website Designer crafting strategic, elevated designs for mission-driven entrepreneurs, small businesses, and nonprofits.
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