You've outgrown the brand that got you here — and you know it. Together we'll build a brand that captures where you've been, where you are, and where you're going without losing what makes your business yours.






Let's go back to 2020. I was freelancing on the side, telling myself the same story a lot of people tell themselves: get stable first, build credentials, then go all in. Do it the right way. Don't be reckless.
Then the pandemic hit, and "the right way" wasn't an option anymore. So I stopped waiting.
I took everything I'd been dreaming of and built EQBM from the ground up while most people were waiting to see what the hell was going on in the world. I showed up for every client like their business was my business – and still do.
That leap taught me that the most important investment you'll ever make is the one that scares you a little. And the people willing to make it? They're my people.
They're exactly who I built EQBM for: the ones who already know they're a badass and just need the brand to finally say so AND the ones right on the edge of it, who can feel it coming, but haven't had anyone hold up a mirror yet.
No matter which one you are, I see you, and I can't wait to help your business.




Click the numbers to learn more about Hannah.
I am a proud plant addict with 70 plants and counting (with no plans of stopping)!
My Favorite Food: Anything Asian
Halloween is my favorite holiday, and fall is my favorite season (I know, shocker).
I love murder mystery novels. In fact, I have the entire collection of Agatha Christie books.
Give me a whiskey any day. On the rocks. Or Neat. Or with a luxardo cherry.
LOTR and Star Wars are my go-to movie series on a rainy day or stuck in bed sick.

EQBM is short for Equilibrium, i.e. a state in which opposing forces, or influences, are balanced.
I believe that true transformation is brought about by discomfort, that you have to push yourself to bring about real change. It’s when you reach that balancing point, or equilibrium, between where you've been and where you have yet to go, that you find your truth path.
I see the person behind the brand. That means you get a collaborator who listens, asks the right questions, and creates work that reflects you, not just what looks good on a mood board.
Excellence isn't a selling point for me, it's the baseline. Every decision, every design, every word is intentional, because your brand is either working for you or against you, and I'm not okay with the latter.
Your brand should support the life you're building, not complicate it. A business that costs you everything isn't worth running. I design with your goals and your sanity in mind.
Small thinking builds small brands. I'm here to make sure your brand is as big as the vision you're sitting on and bold enough that people resonate with it before they even read a word.
You can find me in head-to-toe black (yes, even in summer, no I'm not reconsidering).
I collect spooky mugs and macabre artwork.
I am a firm believer that you can never have enough black boots/shoes.
I don't have a favorite music genre, but I do love Lady Gaga and Michael Jackson.
I'll never turn down dessert.
I've lived in Singapore, spent short stints in Edinburgh, Scotland and Valencia, Spain.
I prefer client chats over drinks.
I'm always down for a walk through the woods, playing mermaids in the ocean, or a long boat ride with a full drink.
- Gabriella Hernandez, Mossy Frog Copy