About eqbm

The Brand You Have and the Business You've Built Shouldn't Be Strangers

You've outgrown the brand that got you here — and you know it. Together we'll build a brand that captures where you've been, where you are, and where you're going without losing what makes your business yours.

Woman in black lace sleeves holding a large potted plant with broad leaves against a dark background.
Silver laptop with black screen on wooden chair against a dark wall with pinned notes.
Wall with taped notes including 'Bitch Watch Me,' an inspirational fortune, and a photo of a person in black attire.
Shout out to all my self-taught, slightly delusional, always doing the most, “b*tch watch me”, visionaries who have a personal vendetta against that small little phrase, “You’ll never make it.”
resonating?
An illustration of a crow picking at the ground.

hey Badass, i'm

Hannah Hernandez

Woman arranging notes and photos on a dark wall, viewed from behind in black and white.
Woman in black sheer dress sitting outdoors with glasses of whiskey and decanter on table.
Stack of books on wooden chair with pen, snake-shaped hair clip, candle holder, and matchbox.

Let's go back to 2020. I was freelancing on the side, telling myself the same story a lot of people tell themselves: get stable first, build credentials, then go all in. Do it the right way. Don't be reckless.

Then the pandemic hit, and "the right way" wasn't an option anymore. So I stopped waiting.

I took everything I'd been dreaming of and built EQBM from the ground up while most people were waiting to see what the hell was going on in the world. I showed up for every client like their business was my business – and still do.

That leap taught me that the most important investment you'll ever make is the one that scares you a little. And the people willing to make it? They're my people.

They're exactly who I built EQBM for: the ones who already know they're a badass and just need the brand to finally say so AND the ones right on the edge of it, who can feel it coming, but haven't had anyone hold up a mirror yet.

No matter which one you are, I see you, and I can't wait to help your business.

A website badge for Community Votes Peoria showcasing the 2025 Gold Winner for Web Design that EQBM Design Company won.A website badge for Community Votes Peoria showcasing the 2025 Gold Winner for Graphic Design that EQBM Design Company won.A website badge showcasing the Peoria Heights Chamber of Commerce logo and acknowledging that EQBM is a member of the organization for 2025.A website badge showcasing that EQBM is a member of the Founding Females' Women's Mastermind.Hannah Hernandez, owner of EQBM Design Company, is a Webflow Certified Partner.

I Spy with my little eye...

Click the numbers to learn more about Hannah.

I am a proud plant addict with 70 plants and counting (with no plans of stopping)!

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My Favorite Food: Anything Asian

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Halloween is my favorite holiday, and fall is my favorite season (I know, shocker).

I love murder mystery novels. In fact, I have the entire collection of Agatha Christie books.

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Give me a whiskey any day. On the rocks. Or Neat. Or with a luxardo cherry.

LOTR and Star Wars are my go-to movie series on a rainy day or stuck in bed sick.

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An illustration of a crow looking up.

So, hannah, tell me...

EQBM is short for Equilibrium, i.e. a state in which opposing forces, or influences, are balanced.

I believe that true transformation is brought about by discomfort, that you have to push yourself to bring about real change. It’s when you reach that balancing point, or equilibrium, between where you've been and where you have yet to go, that you find your truth path.

What the heck is does EQBM mean?
E
Empathy

I see the person behind the brand. That means you get a collaborator who listens, asks the right questions, and creates work that reflects you, not just what looks good on a mood board.

Q
Quality

Excellence isn't a selling point for me, it's the baseline. Every decision, every design, every word is intentional, because your brand is either working for you or against you, and I'm not okay with the latter.

B
Balance

Your brand should support the life you're building, not complicate it. A business that costs you everything isn't worth running. I design with your goals and your sanity in mind.

M
magnitude

Small thinking builds small brands. I'm here to make sure your brand is as big as the vision you're sitting on and bold enough that people resonate with it before they even read a word.

Okay stalker, since you're already here, here's even more about me:

You can find me in head-to-toe black (yes, even in summer, no I'm not reconsidering).

I collect spooky mugs and macabre artwork.

I am a firm believer that you can never have enough black boots/shoes.

I don't have a favorite music genre, but I do love Lady Gaga and Michael Jackson.

I'll never turn down dessert.

I've lived in Singapore, spent short stints in Edinburgh, Scotland and Valencia, Spain.

I prefer client chats over drinks.

I'm always down for a walk through the woods, playing mermaids in the ocean, or a long boat ride with a full drink.

kind words

“The whole design process was very smooth. I honestly felt confident in the work being accomplished, which allowed me to focus on my own tasks and lean back while EQBM took care of the rest. I really appreciated the open communication and the creative ability and energy exhibited throughout the service."

- Gabriella Hernandez, Mossy Frog Copy

Still here?

Good, that means your my kind of person.