Hannah Hernandez posing with a coffee in her hand and standing in front of a bookcase in her office.

Empowering Visionaries to Achieve Their Dreams

Brand Strategist and Brand Identity Designer for Small Business Owners

No matter where you are in your business journey, I'll help you build a brand and website that truly represents who you are and transforms you into who you want to be, without losing yourself along the way.

Shout out to all my self-taught, slightly delusional, always doing the most, “b*tch watch me”, visionaries who have a personal vendetta against that small little phrase, “You’ll never make it.”
resonating?
An illustration of a crow picking at the ground.
Two pictures overlaying each other. The top is of Hannah Hernandez, owner of EQBM Design Company, holding an hourglass and walking in a field. The second is a black leather computer bag leaning up against a wall.
A laptop open to a Pinterest feed on a desk overlooking a forest.

hi friend, i'm

Hannah Hernandez

I'm a brand identity and website designer helping established businesses build brands that are as intentional as the work they do.

Let’s go back to 2020. I was freelancing while working other jobs, but I wasn’t sure whether it would be a viable option for my future. I thought I needed to do what everyone else was doing - get a job in the city, work for a large company for a few years, and THEN start my own business.

When the world stood still during the pandemic, things changed. I felt powerless, especially with so many of my original plans falling through.

It was at this balancing point that I decided to take my life path back into my own hands. The dream I had been too scared to take a step towards, and that people doubted I’d be able to do, I now leaped at. (Cue the “I’ll show you” statements.)

Oh, and while I was at it? I also became President of the Peoria Women's Club – founded in 1886 and one of the nation's oldest women's organizations – and Vice President of the Peoria Heights Chamber of Commerce. Apparently once you stop shrinking, it's hard to stop showing up.

show me the portfolio
A website badge for Community Votes Peoria showcasing the 2025 Gold Winner for Web Design that EQBM Design Company won.A website badge for Community Votes Peoria showcasing the 2025 Gold Winner for Graphic Design that EQBM Design Company won.A website badge showcasing the Peoria Heights Chamber of Commerce logo and acknowledging that EQBM is a member of the organization for 2025.A website badge showcasing that EQBM is a member of the Founding Females' Women's Mastermind.Hannah Hernandez, owner of EQBM Design Company, is a Webflow Certified Partner.

I Spy with my little eye...

Click the numbers to learn more about Hannah.

I am a proud plant addict with 70 plants and counting (with no plans of stopping)!

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My Favorite Food: Anything Asian

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Halloween is my favorite holiday, and fall is my favorite season (I know, shocker).

I love murder mystery novels. In fact, I have the entire collection of Agatha Christie books.

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My go-to liquor is whiskey. Love when it is accompanied by a ginger ale.

LOTR and Star Wars are my go-to movie series on a rainy day or stuck in bed sick.

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An illustration of a crow looking up.

So, hannah, tell me...

EQBM is short for Equilibrium, i.e. a state in which opposing forces, or influences, are balanced.

I believe that true transformation is brought about by discomfort, that you have to push yourself to bring about real change. It’s when you reach that balancing point, or equilibrium, between where you have been and where you have yet to go, that you find your truth path.

What the heck is EQBM short for?
E
Empathy

I see and honor the people behind the brand. Open-minded, nonjudgmental collaboration allows me to create meaningful work that truly resonates and connects.

Q
Quality

Excellence is my standard. Every design, process, and message is crafted with intention to elevate your brand and create meaningful experiences for your audience.

B
Balance

I believe in harmony between work and life. Thoughtful strategy and design help me help you achieve your goals without sacrificing the life you want to live.

M
magnitude

Through my abilities, I strive to amplify the strength, vision, and determination within you to create impactful brands that carry your purpose forward.

Life's about balance, so...

When I’m not creating strategic brand identities and websites, you can find me hanging out in a local coffee shop, busting some sick moves on the dance floor, or planning my next adventure around the world.

kind words

“The whole design process was very smooth. I honestly felt confident in the work being accomplished, which allowed me to focus on my own tasks and lean back while EQBM took care of the rest. I really appreciated the open communication and the creative ability and energy exhibited throughout the service."

- Gabriella Hernandez, Mossy Frog Copy

you’ve reached a balancing point

Work with a brand identity designer who gets what you've built