The Signature Service

CUSTOM BrandinG and Websites

You didn't get this far in your business by accident.

You've been the strategist, the decision-maker, the marketing team, the accountant, and yes – the designer too. You've patched together a brand that almost looks like what you see in your mind, while somehow still running a business AND dealing with every other part of your personal life.

It served you well, but the DIY era is over.

Now it's time for a brand that finally matches your standard of excellence – one that gives you the confidence to pitch bigger, the clarity to speak to exactly the right people, and a website that turns visitors into clients and sales without you having to chase them down.

The logo for Infinite by Katie placed on a glass window for a shop.
An illustration of a crow looking over its shoulder.
The mood board for the Fiona Whitson brand identity which contains a series of inspirational photos, textures, fonts, and colors.
A woman sitting at a table with an open laptop. The laptop is open to the home page for Peoria Garden Club's website, designed by EQBM Design Company.
The crest for the Soderstrom Castle embroidered on a sweatshirt.
The front and back design for the Mossy Frog business card.

meet your designer

Hannah Hernandez

Brand Translator, Mind Reader, and The Designer Your Business Has Been Waiting For

You know what you want. You just don't always have the words for it. That's exactly where I come in.

Clients have called me a psychic for a reason. I listen to what you tell me and everything underneath it, then translate it into a brand that commands attention, attracts the right people, and gives you the authority to charge what you're worth.

Hannah Hernandez in black sheer top holding a drink with ice while sitting outdoors at a wooden table.
An illustration of a crow opening its wings.
A website badge for Community Votes Peoria showcasing the 2025 Gold Winner for Web Design that EQBM Design Company won.A website badge for Community Votes Peoria showcasing the 2025 Gold Winner for Graphic Design that EQBM Design Company won.
testimonials

Kinds Words from Clients

A laptop on a couch displaying the website for Amling Consulting designed by EQBM Design Company.
Print collateral for the AnyStance App designed by EQBM Design Company.
A woman is on her laptop looking at the new brand and website for Idea Jar Strategies created by EQBM Design Company.
A laptop displaying the Mossy Frog website, created by EQBM Design Company.
A laptop on a couch displaying the website for Amling Consulting designed by EQBM Design Company.
“Launching my new website was a huge win. Hannah is a great creative partner. She helps you bring your vision to life, and is receptive to feedback and input. I have worked with her for four years on various projects and have always been thrilled with the results.”

Nicole Amling

Amling Consulting

Print collateral for the AnyStance App designed by EQBM Design Company.
“EQBM Design Company has been an outstanding partner in our marketing journey! Hannah is extremely talented and will bring a level of professionalism and creativity to your project that rivals big name firms.”

Dave Zalar

AnyStance App

A woman is on her laptop looking at the new brand and website for Idea Jar Strategies created by EQBM Design Company.
“Hannah was a delight. She's experienced and knowledgeable and provides important structure combined with humor, patience, and flexibility. She truly helped me define my brand and lean in to what makes me unique rather than trying to be something I'm not."

Paige Ponder

Idea Jar Strategies

A laptop displaying the Mossy Frog website, created by EQBM Design Company.
“The whole design process was very smooth. I honestly felt confident in the work being accomplished, which allowed me to focus on my own tasks and lean back while EQBM took care of the rest. I really appreciated the open communication and the creative ability and energy exhibited throughout the service."

Gabriella Hernandez

Mossy Frog Copy

Branding and Website

This emblem is "stamped" on EQBM's Signature Service.
projects include the following
Hannah Hernandez, founder and creative director for EQBM Design Company, sketching ideas for a brand in a sketchbook.
Brand Strategy
Every projects begins with a questionnaire and strategy session to clarify your ideal audience, creative direction, and unique positioning before a single design decision is made.
Hannah Hernandez holding up the Pantone color book for CMYK color codes.
Visual Identity Suite
Your visual system includes at the minimum a primary logo, secondary logo, brand symbol, color palette, typography, and visual direction.
Hannah Hernandez holding a laptop in her arms.
Custom Website
A fully responsive website built on Webflow. Depending on the package you choose, you may opt for a single page website, a multi-page starter website, or something a bit more complex with a blog and/or shop.
An illustration of a crow looking up.
Hannah Hernandez holding a business card for EQBM.
Brand Collateral
Essential branded pieces – business card, email signature, and letterhead – are included. Additional print and digital pieces available as add-ons.
Hannah Hernandez holding a couple of notebooks.
Guides + Tutorials
Everything you need to use your identity confidently and manage your website with ease. Each project includes a Style Guide on how to use your new visuals and messaging consistently and effectively.
Hannah Hernandez wearing a wide brimmed black hat that covers the top part of her face and only shows her red lipstick.
Master Folder + Files
All of your design assets and file types will be organized in one digital folder to keep your brand accessible and ready when you need them.

The Process

01. Strategize
Our journey begins with a questionnaire and strategy workshop, during which we dive into your brand’s why, hone in on your target audience, analyze your competitors, and build a creative direction.
02. Design + Refine
This is when your identity comes to life through color palettes, fonts, and other elements, showcased in multiple mockups. If you've selected any print and digital add-ons, this is when I'll create those too.
03. Website
To start, I’ll create the flat design of your website that we perfect together. Once approved, the website is built on Webflow. I'll ensure that it's formatted for all devices and set up basic SEO.
04. Launch + Celebrate
You’ll receive all design files in one organized folder with the file types you need to succeed. I’ll go over how to use your new site and branding kit; and, of course, we’ll celebrate!
05. Cultivate
The launch is just the beginning. For founders who want to maintain their brand, Brand Stewardship is how we ensure you have ongoing design support that keeps your brand consistent, current, and growing alongside your business.
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Choose The Service Tier You Need

The following packages can be tailored to fit exactly what you need for your business.
Rebrand your current identity
True Form Branding

Some businesses don't need a refresh. They need a reckoning. True Form Branding is for the founder who is ready to shed every version of their brand that no longer fits and build something entirely new. This is the truly transformative process to rebrand your current offer.

Includes

Brand Strategy & In-Depth Analysis
Brand Identity
Multi-Page Website

Investment: Starting at $8,000
Timeline: 4-6 weeks

i need this
A phone lays on the floor. Open on the screen is a mockup of an Instagram story for the Soderstrom Castle showcasing a unique feature of Castle's architecture: the front door.
refresh your current identity
Renewed Branding

Renewed Branding is for the established business that has done the work, built the reputation, and earned their place as an expert, but whose brand stopped keeping up somewhere along the way. This is not about starting over. It's about refreshing your current identity.

Includes

Brand & Website Audit
Strategy Session
Brand Identity & Website Refinement

Investment: Starts at $5,000
Timeline: 3-4 weeks

let's do it
build a new identity
Essence Branding

Essence Branding is for new businesses or those investing in professional branding for the first time who want to build a strong, intentional foundation to grow from with confidence. Together, we'll uncover your brand's core story and translate it into a clear, confident visual identity that's built to last.

Includes

Brand Discovery
Visual Identity
Add-On: One or Multi-Page Website

Investment: $1,500*
Timeline: 2 weeks*
*Doesn't include website

sign me up
A laptop sitting on a couch opened to the home page for NAMI Tri-County Illinois.

website only

Brand done, but Website isn't?

If you've already done the work and invested in professional branding with another designer or agency, but just need a website to match it, let's talk.

Whether you just need a single page or need a complex site with a blog and shop, I'd be more than happy to build you a website from the ground up or refresh an already existing one to match your brand guidelines.

inquire

no matter which branding package you choose

You'll step into the next chapter of your business with
A clear foundation for what comes next

that's designed to attract your people and welcome new opportunities.

A renewed sense of alignment

where your brand is a source of inspiration to drive all that you do.

Confidence to move forward

knowing your brand truly represents who you are and where you're headed.

The freedom to focus on what matters most

– your impact, your clients, your creativity, your life – while your brand works for you.

A life-long creative partnership

here to ensure your brand is supported and aligned through every chapter.

inquire now
Hand pouring amber liquor from a bottle into a glass with ice on a wooden table outdoors.

So what's comes next after my branding project is over?

Brand stewardship

Maintain, expand, and keep your brand consistent as your business grows with new pages, new collateral, updates, and all the etceteras that come with it.

Brand Stewardship is a reserved monthly creative partnership with EQBM so you always have your own creative director on retainer.

That sounds great!

imagine the possibilities

When We Build Your Brand Together
Before
The "Before" working with EQBM for the Peoria Heights Chamber of Commerce brand and website.
After
The "After" working with EQBM result for the Peoria Heights Chamber of Commerce brand and website.
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Before
The "Before" working with EQBM for the Sheri's Quilts brand and website.
After
The "After" working with EQBM result for the Sheri's Quilts brand and website.
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Before
The "Before" working with EQBM for the Soderstrom Castle brand and website.
After
The "After" working with EQBM result for the Soderstrom Castle brand and website.
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Before
The "Before" working with EQBM for the Maloka Wellness brand and website.
After
The "Before" working with EQBM result for the Maloka Wellness brand and website.
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We'll work well together if you...
  • Have a point of view, even if you can't fully articulate it yet.
  • Trust the process even when it pushes you somewhere unexpected.
  • Understand that every detail – color, font, layout, word choice – is a decision, not a default.
  • Show up as a collaborator, not just a client.
  • Are ready to invest in something built to last, not just something that looks good right now.
The landing page for Infinite by Katie, created by EQBM Design Company, mocked up with a laptop.

Any Questions?

How do I know which brand service I need?
Can you just create a website for me without the branding?
Which website platform do you design and build on?
Can you write copy for my website too?
I need photos/videos for my website, any recommendations?
Do you offer payment plans?
Can you help me with my domain?
Can you manage my website for me?
Can I hire you for future website updates?
What's the investment?

let's get to work

The best investment you'll make in your business starts here.

Please note, I try to work with one branding client at a time to ensure my clients have my full attention and best work, which means my project calendar can fill up quickly.

Now Booking: July 2026
Which branding service(s) are you interested in?
Thanks for sending over your info!
I will be in touch within 2 business days.
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An illustration of a crow picking at something on the ground.