Each one certainly has its strengths, but after working across so many, Webflow has become my clear favorite.
It’s not just because building websites on Webflow look good (though it absolutely does). The platform gives both me, the designer, and you, the business owner, the freedom to build something that actually supports where your brand is going next and truly brings what’s in your head to life online.
With Webflow, your website doesn’t have to be a template. It becomes a living part of your brand and something that grows, evolves, and works just as hard as you do.
Here are five reasons why I believe Webflow gives your business website a true competitive edge.
You know when you have a vision in your head, but the platform keeps saying, “Sorry, we don’t do that?” Or you’ve been DIYing your website and the template just doesn’t flow from page to page how you want it to be. Or you really want a cool scroll effect but the only way to get it is by hiring a coder to develop it.
That’s what I love about Webflow – there are no creative barriers.
Every layout, animation, and interaction can be completely custom to your brand. It’s design without compromise, which means your website doesn’t have to look like anyone else’s.
Now that Webflow has integrated GSAP, the industry-leading JavaScript animation library, into its interactions panel, you have even more control and flexibility over your designs.
One of the biggest wins for me as a designer is how Webflow handles responsive design. You’re not limited to just “desktop” and “mobile.” You can fine-tune how your website looks on every device, from large TV monitors to as small as an iPhone SE.
That means your website doesn’t just shrink for mobile or have tiny text for large monitors – it adapts. Every visitor gets the same thoughtful experience, no matter how they find you, and you get to control just how that appears.
With other platforms, it can feel like you’re constantly trying to make something work that doesn’t quite fit what your business needs. Webflow doesn’t do that.
The platform has hundreds of third-party integrations they recommend, such as email marketing, analytics, e-commerce, and more, so you can build your own custom set instead of being stuck with what the platform allows.
And anything else that they don’t offer, you can always connect using Zapier or easily embed your integrations directly onto the page.
It’s the kind of flexibility that supports a growing business, not one that keeps you small.
CMS Collections allow business owners to create, manage, and publish content on a website. Typically, when you build CMS collections, you need to know how to use HTML or CSS to link the content you’re creating across multiple pages on your website.
Most business owners I work with don’t want to be buried in tech. They just want to make updates quickly and focus on where their time is most valuable. That’s where Webflow’s CMS Collections shine.
With Webflow’s CMS platform, it eliminates the need for technical coding knowledge and provides a central place for you to manage all website content, making it easy to update information and add new pages consistently.
You can log in, change a photo, swap text, or post a new blog or portfolio item in minutes. Instead of manually updating pages, you fill out a form, and Webflow automatically applies your design.
Webflow helps you meet design and website accessibility standards so your website can be enjoyed by everyone. That means considering users with disabilities, following industry best practices, and building a digital space that’s truly inclusive.
In the design panel, you can check your color palette and fonts to ensure sufficient contrast for users with color vision differences. For images and media, you can add alternative text to convey meaning to users with low vision or blindness.
The audit panel in Webflow helps you catch any issues, like missing alt text or incorrect heading structures, so you can be confident your website is accessible. All of these features help you build a website that’s responsible and built for everyone.
Webflow gives you freedom in design, flexibility in growth, simplicity in updates, and confidence that your website is inclusive.
Whether you’re starting fresh or ready to elevate what you already have, Webflow is the platform that meets you where you are and grows with you from there.
Ready to reimagine your website, or finally build one that actually moves your business forward? Explore my services and let's chat about what we can do together.
Brand and Website Designer crafting strategic, elevated designs for mission-driven entrepreneurs, small businesses, and nonprofits.
Every Wednesday, this branding newsletter will bring you one real story, one sharp insight, and one reminder to help you show up more fully in your business.
And I'm here to help every decision, design, and message work towards the building the business and brand that you’ve imagined.
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