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One of the perks of owning your own business is that you get to prioritize your life.

This holiday season, don't sacrifice time with family and friends by being tied to your laptop. Enjoy some well deserved R&R by reserving one focused day to knock out the graphics you need.

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for visionaries

The Creative Edge Blog

I’m sharing expert tips and practical advice to help you succeed, no matter where you’re at in your branding journey.

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Featured Post

What Kind of Font License Do You Need?

Not sure which font license you need? Match your project to the right license and see how Google Fonts, Adobe, Creative Market, and Canva differ.

5 Halloween Google Font Pairings

What are Brand Archetypes?

Business Tools for Small Business Owners

The Difference Between Branding and Graphic Design

5 Brand-Building Lessons from the King of Pop

Hannah Hernandez working at a desk. A laptop is open with other branding tools on the table.

5 Website Pages You Don't Have But Probably Should

Hannah Hernandez, owner of EQBM Design Company, flipping her hair.

How Many Pages Does Your Website Need?

Hannah Hernandez walking in a field with a long black jacket, tall black heels, and the hourglass.

Brand vs. Visual Identity: What Small Business Owners Need to Know

Hannah Hernandez working in her notebook on a website layout.

What is Brand Strategy? A Plain-Language Guide for Small Business Owners

Hannah Hernandez walking in a field.

EQBM Design Wins Community Votes Peoria 2025 - Gold in Web & Graphic Design

Hannah Hernandez placing an hour glass on a bookshelf.

How to Use 301 Redirects on Your Website

Hannah Hernandez holding up the business card for EQBM Design Company.

Business Naming Tips: How to Pick a Name That Works for Your Brand

A flat lay of all the tools and items that make up EQBM Design Company, including a notebook, drawing utensils, a hat, sketchpad, and laptop.

Why Webflow Is the Best Website Builder for Small Businesses

Hannah Hernandez holding a laptop.

How to Build a Newsletter Page That Grows Your Email List

Hannah Hernandez holding up the Pantone color book for CMYK color codes.

Color Psychology for Branding: How to Choose Colors That Fit Your Brand

Hannah Hernandez holding up a coffee mug that says "I'm spooky all year".

8 Key Benefits of Branding Your Business

Why Website Maintenance Details Matter for Your Small Business

The Art of Anticipation Audit

Website Freebie

This self-guided audit will help you find the gaps between what your website promises and what it delivers. You’ll work through six areas – from brand perception and target audience to the exact moves that guide visitors through your site and make booking a no-brainer – with reflection questions and one concrete action for each.

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hi friend, i'm

Hannah Hernandez

Brand Strategist, Website Designer, and The Lady Sharing All the Brand Tips + Tricks

From custom branding and websites to strategy workshops and vision consultations, I’m all about providing my clients with a creative edge.

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Let’s transform your business with

01

Branding

02

Website Design

03

Brand Momentum Days

04

Workshops + Consultations

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