Custom Branding

strategy-led brand identities

For Business Owners Who Believe in Their Business and Are Ready for a Brand That Shows It

Pantone Formula Guide color swatch fan with various shades laid open on a wooden chair seat.

You believe in your business. Your brand should too.

You know what you’re building and who it’s for. What you don’t have is a brand that reflects it. Instead, you’ve been second-guessing every font and color and piecing together ideas for your logo until it all feels like a jumbled mess.

That’s why the smartest place to start is your brand.

Before you invest in a new website, marketing, or anything else, you need a foundation that everything else can be built on. And when you’re ready for what’s next, whether that’s a custom website or ongoing creative support, your brand will be ready to go.

Fiona Whitson brand seal, which showcases Fiona's first name and a flower in a circle. This is created by EQBM Design Company.
An illustration of a crow looking over its shoulder.
The crest for the Soderstrom Castle embroidered on a sweatshirt.

Choose Your Branding Tier

A woman holds a blue notebook in her hand. On the front cover is the logo for Idea Jar Strategies, a brand created by EQBM Design Company.
Brand Essentials
$1,500

For newer businesses that need a strong, professional foundation.

Brand Strategy
Visual Identity
Style Guide + Master Folder
True Form Branding
starting at $3,000

For businesses ready to invest in a complete, polished brand identity.

In-Depth Brand Strategy
Expanded Visual Identity
Detailed Style Guide + Master Folder
Business Essentials
A mailer box created by EQBM Design Company for Sheri's Quilts, featuring a retro, geometric brand pattern and inviting text.
Custom-Scoped Branding
by inquiry

For businesses and teams with expansive brand needs.

These projects are custom scoped around your strategy, your team, and every asset your brand needs to show up cohesively, from product packaging to presentations and beyond.

Need extra assets? Brand collateral, packaging, presentations, and more can be added to any tier.

The Process

01. Strategize
Our journey begins with a questionnaire and strategy workshop, during which we dive into your brand’s why, hone in on your target audience, analyze your competitors, and build a creative direction.
02. Design + Refine
This is when your identity comes to life through color palettes, fonts, and other elements, showcased in multiple mockups. If you've selected any print and digital add-ons, this is when I'll create those too.
03. Launch + Celebrate
You’ll receive all design files in one organized folder with the file types you need to succeed. I’ll go over how to use your new brand, and, of course, we’ll celebrate!
04. Cultivate
The launch is just the beginning. For founders who want to maintain their brand, Brand Stewardship is how we ensure you have ongoing design support that keeps your brand consistent, current, and growing alongside your business.
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testimonials

Kind Words from Clients

Fiona Whitson brand seal, which showcases Fiona's first name and a flower in a circle. This is created by EQBM Design Company.
A person holding a tablet with the website for Julie's Sewing Room displayed on the screen. This website is created by EQBM Design Company.
A person holding a mobile phone in a garden that displays the Peoria Garden Club website, designed by EQBM Design Company.
A laptop displaying the Mossy Frog website, created by EQBM Design Company.
Fiona Whitson brand seal, which showcases Fiona's first name and a flower in a circle. This is created by EQBM Design Company.
“I didn't understand or know my brand or how to best represent myself/my business before working with Hannah. Now, my website reflects who I am as a person and my brand embodies me."

Fiona Whitson

actress

A person holding a tablet with the website for Julie's Sewing Room displayed on the screen. This website is created by EQBM Design Company.
"Before working with Hannah, I was concerned that, if I tried to DIY my brand and website, it would not be as professional as I wanted it to be. My new custom brand and website are everything I hoped they would be and set the tone for my plans moving forward. Hannah 'listened' to me and that, along with her design talents, created a brand and website that reflect my intentions and values."

Julie Mooberry

julie's sewing room

A person holding a mobile phone in a garden that displays the Peoria Garden Club website, designed by EQBM Design Company.
"We have entered the 'techy' world with Hannah's help! Our club has gained popularity and now has a place where our members and visitors can stay informed about our club. When working with Hannah, you will accomplish most anything one needs and do it efficiently and timely! We feel she has become a business partner as well as a friend we can count on for help as we are still learning."

Pat Thomasson

Peoria Garden Club

A laptop displaying the Mossy Frog website, created by EQBM Design Company.
“The whole design process was very smooth. I honestly felt confident in the work being accomplished, which allowed me to focus on my own tasks and lean back while EQBM took care of the rest. I really appreciated the open communication and the creative ability and energy exhibited throughout the service."

Gabriella Hernandez

Mossy frog copy

meet your designer

Hannah Hernandez

Brand Translator, Mind Reader, and The Designer Your Business Has Been Waiting For

I’m the brand strategist you go to when you know exactly what your business is about but can’t quite picture how it should look.

Clients have called me psychic for a reason. I take the ideas you’ve been carrying around and translate them into a visual identity that feels unmistakably yours. Then I hand you everything you need to use it with confidence.

Woman in black lace top holding a smoking black candle in a brass candlestick against a dark background.
An illustration of a crow opening its wings.
A website badge for Community Votes Peoria showcasing the 2025 Gold Winner for Graphic Design that EQBM Design Company won.A website badge for Community Votes Peoria showcasing the 2025 Gold Winner for Web Design that EQBM Design Company won.

Any Questions?

What's the investment?
Do you offer payment plans?
Can I use my brand with another web designer or my current website?
Which file types are included?
What if I need help applying my brand after the project?
Can I hire you for future brand updates?

let's get to work

The best investment you'll make in your business starts here.

Please note, I work with one branding client at a time to ensure my clients have my full attention and best work.

Now Booking: January 2026
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Not quite ready to take the leap?

brand/website audit

Book a Brand Snapshot

Have Hannah audit your current brand and website so you can start making the right moves before you invest in bigger changes.

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1:1 Consultation

Talk Directly to Hannah

Get advice on what you should do next with a focused, one-on-one strategic conversation.

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weekly newsletter

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Every Wednesday, this branding newsletter will bring you one real story, one sharp insight, and one reminder to help you show up more fully in your business.

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