A person hold a mobile phone with a website preview for Fiona Whitson's website created by EQBM Design Company.

Fiona Whitson

scope of work
Branding + Website
ABOUT THE PROJECT

Fiona was preparing for auditions and was in need of a brand and website to help her stand out from other dancers and artists auditioning. The goal was to craft a sleek and intuitive design that enhances her narrative and provides an immersive experience for visitors and agents.

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The primary logo for Fiona Whitson. The text reads "Fiona Whitson".
The front and back design for business cards for Fiona Whitson.
The home page for the Fiona Whitson website displayed on a laptop sitting on a chair.
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The Inspiration

I sought to capture the essence of Fiona's artistic journey and multifaceted creativity. The design reflects her deep connection with dance, modeling, and acting, showcasing her passion for movement and emotional expression. The website is an extension of Fiona's dynamic personality, offering a platform to share her work, collaborate, and connect.

Key Words: Spirited, unique, magnetic, creative
A logo for Fiona Whitson featuring her name "Fiona" in a script font with a simple flower illustration in a circle above it.
A custom icon for Fiona Whitson that features a simple illustration of her and the words "Creative Mover".
A simple floral background hand drawn for Fiona.
An email signature for Fiona Whitson featuring her image, name, and contact information as well as links to her social media.
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A profile icon for social media for Fiona Whitson featuring the letter "f" from her logo overlaying the flower in a circle.
The creative mover icon simplified to just the illustration of Fiona.
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The Details

The violet, with its soft, purple petals, represents not only elegance but also strength in the face of adversity. It thrives in various conditions, making it a perfect metaphor for Fiona's brand, empowering her to embrace her inner strength.

Fiona Whitson's home page design for her website.
The mood board used to create the visual direction for the Fiona Whitson brand.
The Result

Fiona's website helped her get booked by one of the top agents in Los Angeles, helping propel her career forward.

A person hold a mobile phone with a website preview for Fiona Whitson's website.

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