Melanie was an artist for several years, but she had never invested in branding. She was looking for print collateral and an identity that could showcase her personality while remaining professional and elevated for the galleries and shows her artwork would be entered into.
The inspiration for Melanie's brand comes from her life adventures and her goal to uplift and bring joy to those that enjoy unique and original artwork.. We developed a modern, coastal, bohemian aesthetic with a hint of quirkiness. Her brand pattern is a typographic map to play into that adventurous side, which actually features one of Melanie's favorite locations to travel to.
Melanie's brand features a soft wave incorporated into the "s". The wave symbolizes Melanie's unique art style and the waves of creativity and kindness Melanie puts in the world.
Melanie now has all of the print collateral necessary for art shows and galleries that is cohesive and truly represents her story.
