Paige was launching her nonprofit consulting business and needed a creative partner she could entrust her vision with for the future. She was worried that she didn't have her offerings defined enough and that she wouldn't have enough content to make a robust website.
Paige's brand embodies her spirit and story. To highlight her forward-thinking ideas, the "Idea" part of the logo is italicized and in pink, leaning into whatever she innovate next and playing into her creativity. The "Jar" is strong and stable, to represent her reliability and trust to take her clients' ideas to the next level.
For her website, Paige and I knew we wanted it to feel as lively and fun as she is. On top of a fun brand pattern and paper textures, we incorporated custom designed and animated GIFs to accentuate key talking points within her copy, all inspired by ideas bursting to life.
Paige absolutely loved where we landed with her brand and website. Instead of shying away from who she is, she unapologetically leaned into her personality, truly representing her approach and style.
