Christy's brand saw a series of transformations over the years as she progressed in her education and training. She wanted a visual representation of the experience she provides to her clients and to truly showcase her unique expertise in the field of yoga therapy.
Christy and I worked carefully to develop an identity that did not appropriate or cheapen the history of yoga, but instead enhanced and paid homage to her teachers and traditional teachings.
The overall look of Christy's brand is a minimal, modern tone with nature inspired textures and elements. This combination of modern elements and natural organic elements creates a balance of professionalism and approachability, inspired by the natural rhythms of life.
Christy's icon suite is made up of natural illustrations that represent the different illnesses and issues clients might have that yoga therapy can heal. They are simple to place the focus on what's happening, but have organic shapes so that things don't feel stiff.
Christy can now showcase the benefits that her services provide, write informational blog posts about the positive effects of yoga therapy, and take online bookings through her site.
