Sheri was ready to take her quilting and long-arming business to the next level and was looking for a partner to help her transform her website and business to represent her personality.
We partnered together to breath new life into her brand and built a beautiful website to reflect her level of expertise while laying a strong foundation for future online lessons.
Sheri's expertise in long-arm quilting was pulled through into her brand identity. Her signature style, feathering, was incorporated into the logo with the long "swooshes" in the "h", "r", and "l". One of her favorite quilt patterns, pinwheels, was made the brand symbol. With the alternating green, yellow and orange, she pays homage to those that came before her in the community while celebrating the creativity and positivity that come from her clients.
Sheri wanted to incorporate movement and subtle details to her website to make it more interactive and to showcase all of the physical movement required to do long-arming. These GIFs were also made to fit within Instagram's guidelines so that she can use them on her platform.
Sheri felt a renewed confidence and was excited to start offering online classes and tutorials for those in her community.
