For the 2024 Taste of the Heights, the Chamber wanted to build off the previous year's re-brand, grow their online presence, and make it easy for attendees to find information as they needed.
We worked together to develop a plan of attack that would help build the event's branding as well as increase online website and social traffic and engagement.
We focused on keeping things simple, playing in to the event's long-standing color scheme and ensuring the user experience on the website was easy to understand and follow. I also created social media graphics and helped with their online campaign to help drive attendees to the website while building excitement for all that was to come.
As a result, the Peoria Heights Chamber of Commerce landing page for the Taste of the Heights saw an increase in page views from the previous year, going from just over a 1,000 to nearly 9,000 visitors.
All-in-all, there were increases across the board in website traffic and social media engagement, helping to drive attendance for the 2024 event.
